Happy National Women's History Month Everyone!
So for this month we decided at Black Girls In Media to showcase Black women who are killing it in the media industry. This week I had the chance to have a conversation with Corissa McBurnie a.k.a Cori Luv
1. Tell us more about you. What is your story?
Who is Cori? Cori Luv IS Corissa McBurnie. The Carefree Caribbean girl born on the beautiful Caribbean Island of St. Croix in the United States Virgin Islands. I’m the wife of the most humble man, mother of four intelligent children, business owner of Ladybug Media Management, non-profit founder of Victorious International Outreach Foundation, Inc., show host on The Cori Luv Show, and mentor of Young Dream Chasers Girls Club. I’m a former educator of 20 years, turned social media/website designer. I have had 3 congestive heart failures, but I am determined, by God’s grace) to live life out loud on purpose to fulfill His purpose.
2. What made you want to get into the media space?
Honestly, I ended up doing what I’m doing by having conversations with “growing” business owners on my social media/website design page (@ladybugmediamanagement) with the intention to grow my page (networking ) and for an opportunity to give them exposure to my then over 3K followers. I have since converted that page and started it over. It began to overshadow my money maker (the designing) and I turned my photography page (as I wasn’t promoting it) into the Cori Luv Reportin’ (@coriluvreportin_) page. The page had exactly 99 followers and I became intimidated by the small size thinking people wouldn’t want to be interviewed on a page with such a small following. Lo and behold, I continued doing the interviews and everything took off (February 20th, 2021 will be one year on this platform) and I’ve had over 50 interviews on this platform and over 70 total, presently with 3k organic followers. I decided that I LUV what I was doing, decided I need to connect with others and polish up my techniques and keep it going.
3. What is your brand/platform?
My platform is The Cori Luv Show. I host Carefree Conversations where we talk about business, life, and what’s trending.
4. What areas is your platform based on? ( IG, FB, Snapchat, Podcast, Youtube, etc.)
My platform is based on Instagram, but I do share content on Youtube and Facebook. I’m going to begin uploading on Anchor as well.
5. Why do you keep pushing your brand/platform?
The feedback that I receive after a show or a post is what keeps me pushing. I LUV the connections I’ve already made for others (friendships and business collaborations). My goal is connecting others with people, hearing and sharing their stories. I’ve even had people tell me that they’ve started businesses and changed bad habits.
6. What kind of content do you like to create? And why?
I like to create motivational content that allows others to feel encouraged in life and business. Interactive posts to get to know my followers, videos, and of course, my live interviews. I also recognize businesses that are “Bossin’ Up”, share Cori Wants to Know (random question ), What’s Trending (whatever is happening ), and S.H.I.T. TALK. (Share His or Her Intimate Thoughts) where people will share something deep down that’s burning them anonymously and I share it to my audience for feedback. Stay tuned as I have some more things loading.
7. What goals do you have for your brand for 2021?
One of my goals for this year is to increase my Youtube following (that would require me to upload the Instagram videos) and become more visible in my surrounding community by going to local businesses and sharing brief reviews and impromptu carefree conversations. I pray by the end of the year I can have AT THE LEAST two members on my team. It’s exhausting doing it all on your own.
8. What plans do you have for the next 3 years for your brand?
My three-year goal is to become so prominent in the community people would reach out to me to attend grand openings, premiers, events, etc… I want to be known as “Cori Gettin’ To The Business.” I also want to have a studio where I can not only interview others, but give upcoming talent an opportunity to be seen not only on youtube and Instagram but eventually on a network.
9. What advice would you give to someone who is starting their brand?
First, make sure this is what you want to do. Watch others that are doing it, speak to them if possible. If you’re a one-woman/man show, it IS a lot of work. Secondly, INVEST, INVEST, INVEST. If you intend to do it for the long run, spend the money to learn what to do to create longevity. Join Media memberships such as Black Girls in Media and others you relate to. Finally, DO NOT be intimidated. Everyone has their own style and personality. You may mimic to an extent but create your own.